Our schedule for future issues contains features that celebrate all that is great in Madagascar including our beautiful beaches, stunning scenery, National Parks and unique bio-diversity, with special editions featuring Wildlife, Heritage, Ecotourism, Whales, Lemurs and Culture

Prime magazine published in French and English, will always be the magazine that enlightens and entertains tourists as they fly to and around Madagascar, the magazine that visitors pick up in their hotels and restaurants all over the Big Island during their stay, with a target audience of 400,000 annual international travellers to and from Madagascar, every year.

Madagascar regional distribution: 7,500 copies per month

1,500 à Antananarivo
600 (dans chaque ville)à: Diego Suarez, Nosy Be, Tamatave, Tulear
500 (dans chaque ville) à: Antalaha-Sambava, Antsirabe, Fianarantsoa, Fort Dauphin, Mahajanga, Morondova, Sainte-Marie
Fourni par : Official Air Madagascar transport documents plus print invoices

At International hotspots: 500 copies per month

Madagascar Embassies and Consulates in France, Germany, Switzerland and China
All international tourist fairs where Madagascar is promoted
Documented by: Ministry of Tourism

On Air Madagascar international flights: 1.000 copies per month

147,500 international (from Paris etc) passengers carried annually by Air Madagascar,
An average of 12,000 passengers per month
Documented by: Air Madagascar

On Air Madagascar regional flights: 1,000 copies per month

330,400 passengers use Air Madagascar regional flights every year from South Africa and throughout the Indian Ocean including Reunion, Mauritius, the Comoros islands and Mayotte
An average of 27,000 passengers per month
Documented by: Air Madagascar

Onboard Air Madagascar national flights: 1,000 copies per month

74,100 national passengers of Air Madagascar during the year
(Flying to 20 domestic destinations including Fort Dauphin, Tolagnaro, and Toliara plus
major tourist destinations such as Antsiranana Diego-Suarez, Nosy Be and Sainte-Marie)
An average of 6,200 passengers per month
Documented by: Air Madagascar

Online Distribution: Prime Magazine is accessible from all over the world via

www.primemedia.international

Download the media pack here

34,000 readers according to the recognised average of 4.5 readers per copy from national distribution
36,000 readers according to the average of 12 readers per copy, as stated by Air Madagascar
10,000+ readers online plus international hotspot distribution .

The Air Madagascar in-flight readership

More than 80% of passengers read the magazines they find in the plane they travel on. The plane cabin provides a captive environment, where airline magazine advertising reaches the audience at a very receptive moment. In-flight titles have this huge advantage: There is nothing to disturb their readers. Therefore, the opportunity to promote your brand, your product or your service through in-flight magazine advertising is huge. And distribution to all seat classes means the magazine reaches a diverse audience between Economy and First class - all of them wealthy enough to travel by air and, therefore, having disposable income.
Source: Wikipedia; Nielsen Audio (formerly Arbitron)

The national distribution readership

The 12 key destinations where Prime Magazines is distributed (see: Distribution) all represent the key economic and tourist destinations of Madagascar. The distribution points of the magazine have been chosen so that the issues reach the largest number of readers. Places regularly frequented by people with a certain level of purchasing power will be prioritised, namely the best hotels, restaurants, cafes and through social centres such as golf courses, health resorts and spas, airport lounges and business hubs. The demographics of this readership represent a gross national income well above the average with Prime Magazine focusing on the broadest of the adult population, from 25 to 54 years and 50:50 male and female.
Source: http://www.indexmundi.com/madagascar/age_structure.html

• - INTERNATIONAL with VIP interviews, travel, accessories, beauty and fashion
• - CULTURE for traditions of Madagascar including: Art, Craft, Dance, Music, Fashion, Food, Drink, Health
• - FEATURES including guides to the best of everything in Madagascar and the Indian Ocean
• - DESTINATIONS featuring top resorts, secret spots, hotels, restaurants and activities
• - BIODIVERSITY with nature reserves, parks, flora and fauna

  Double page, a single page or half page advertisements are available.

  Other formats and prices on request: Contact us

  Download the media pack here